IHS – Sustainability in Action

Having been friends and ‘collaboractors’ for a few years, we joined forces at the 2024 Independent Hotel Show to run an activity we called the Sustainability in Action wall.

Over two days, we asked everyone visiting the ESG Hub to share with us their pain points around sustainability or ESG (environmental, social, governance).

The results surprised us.  

We had expected to see people posting and prioritising initiatives but what we actually found was a huge insight into attitudes and behaviours.

Although there were some very specific answers, the majority responded along the lines of “I’d love to do more, but ……” It’s these barriers, such as lack of time, resources and understanding, and perceived high costs, etc, that seem to be holding people back.

So, it seems it’s not the ‘what’ and ‘why’ that people are struggling with – people already know roughly what needs to be done and why there is an urgent need to act. It’s the ‘how’ to do it all and prioritise the right stuff, whilst maintaining business as usual, that seems to be the problem. Here’s what you said.

As a result, we decided to create this new ‘open to everyone’ space for people to learn more, ask questions and empower action.

We will be creating the action ‘toolkit’ and uploading other content and resources early in the new year. In the meantime, click here to view our ‘Breaking Down Barriers to Action’.